I’m a Dubai-based Senior Art Director with a love for bold ideas, sharp design and work that actually means something.

Over the past decade, I’ve worked across global brands like Nestlé, e&, KFC, Louvre Abu Dhabi, Pfizer, Novo Nordisk, creating campaigns that sit at the intersection of culture, commerce, and craft.

I thrive in 360 thinking, from shaping the core concept to obsessing over the smallest execution detail. Whether it’s a healthcare launch, a lifestyle activation or a retail experience, I’m driven by work that feels thoughtful, human and beautifully executed.

I care about ownership. I care about clarity. And I care about creating ideas that don’t just look good but actually move people and deliver results.

I’m naturally curious, slightly obsessive about aesthetics, and deeply invested in making every piece of work feel intentional. I love a strong point of view, a well-built deck, and a big idea that can hold its own in any room.

Outside of agency life, you’ll find me mentoring young creatives, guest lecturing at universities, traveling, or building side projects.

I believe great work should feel confident, considered and a little unforgettable.