We've Got You Covered
Panadol Cold & Flu and Otrivin
Cold and flu symptoms have a way of showing up at the worst possible moments. Built around the idea “We've Got You Covered,” we turned the blanket, a universal symbol of comfort when you're feeling unwell, into the heart of the campaign. From everyday situations to unexpected moments, the blanket became a creative canvas to communicate complete cold and flu relief, reminding people to act at the first sign of symptoms with Panadol Cold & Flu and Otrivin.
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Taking Comfort Everywhere.
One simple idea, brought to life across social, digital and OOH, turning everyday touchpoints into reminders that we've got you covered.
